Dr. Manjunatha V

Courses of interest/Subjects Taught: Organizational Behavior, Marketing Research & Research Methodology, Management of Information Systems (MIS), Business Mathematics, and Emotional intelligence, Brand Management, Quantitative Techniques and Operations Research

Teaching & Research experience: Teaching: 16 YEARS, Research: 5 YEARS

Research Interest: Intangible Asset valuation, Brand Management Strategy, Consumer Behavior, Entrepreneurship, Human Resource Accounting, Emotional intelligence and Music Therapy

Experience:

15(15-06-2005-till date) years of teaching experience in the department of Business Management as Assistant Professor at S.B.R.R. Mahajana First Grade College (Autonomous)
Expertise with Statistical Data Analysis (SPSS-AMOS) software.
Member-BOS: St Philomena’s First Grade College (Autonomous), Mysore

Education: Bachelor of Engineering 1997, UVCE, Bangalore University

MBA -2004-05- Karnataka State Open University Mysore
UGC NET (Management)- 2012
PhD: Completed 2017 –University of Mysore
Title of PhD Topic: Brand Building and Business Promotion Strategies of Select Automobile Companies: A study of Small Car Market India.

Category II: Papers presented/Participations in Conferences

	Name	Date & Year/Place	Title of the paper	Seminar/Conference
1	V.Manjunatha. & Nandeesha HG	04.10.2011 St Aloysius College,(Autonomous) Mangalore Karnataka	Human Resource Accounting As A Tool For Talent Management	State level seminar on Emerging issues and Challenges in HR Practices {7.5}
2	V. Manjunatha	On11^th and 12^th of November 2011 Periyar Maniammal University Vallam Thanjavur(TN)	**A study of consumer perception towards retail shops: With a special reference to Mysore city.	National level conference on “Challenges opportunities & Emerging Trends in Marketing {7.5}
3	V.Manjunatha	19 .11. 2011 University of Tumkur,Karnataka	Human Resource Accounting as a Technique for Human capital Management	National Conference {7.5}
4	V .Manjunatha	16^th,17^th 0f December 2011, SDMIMD Mysore	“Human Resource Accounting applied to the undergraduate teachers of university of Mysore”A case study	National Conference HR at the Modern Workplace {7.5}
	Manjunatah V	02-02-2012 -03-02-2012	Academic Staff College Pondicherry university	UGC sponsored Two day work shop on Research Methodology
5.	V .Manjunatha	24^th, 25^th of February 2012 SDM college UJIRE (Autonomous),	Innovations in IFRS and its Implications on Human Resource Accounting -A future perspective	International seminar on ETHICS, GOVERNANCE,&IFRS {10}
6	V.Manjunatha	April 13-14, 2012 Pacific University Udaipur, Rajasthan.	**An analysis of innovative practices in HRM-A view point of select HR Managers.”	International conference on “Contemporary Innovative practices in management {10}

	Name/s	Date & Year/Place	Title of the paper	Seminar/Conference
7	V.Manjunatha	27^th ,28^th of December 2012 by IIMK- Kozhikode, in association with The University of Sydney, Australia	Entrepreneurship Development: An empirical research on Budding/Successful Entrepreneurs of Mysore city, Karnataka	International Conference on Global Strategies for an Emergent India {10}
8	Archana .N Manjunatha .V	3^rd and 4^th of August 2012 SDMIMD Mysore	“An Analysis of Risk in Investment Planning- a tool of Mutual funds”	International Conference {10}
9	Manjunatha.V Prof Prabhakara KV	12^th and 13^th of February 2014 XIBA Tirunelveli (TN)	“Entrepreneurship skills development among commerce and Management students”: A case study of SBRR MFGC,Mysore	National conference “Entrepreneurship and socio economic development” {10}
12	Manjunatha.V	20^thand 21^st March 2014. CSSEIP,Manasagangothri,Mysore	Participation-Developments in statistical Methods for data Analysis of Excluded Groups	Two day National seminar {03}
13	Manjunatha.V	26^th and 27^th Sep-2014-Yuvaraja’s college Mysore	Participation- Statistical Methods and Data Analysis	Two day National seminar {03}
14	Manjunatha.V	17.10.2014 SBRR MFGC, Post Graduate Department	Participation- Intellectual Property Rights	One day work shop
15	Manjunatha.V	20.10.2014 PBIM, Mysore	Innovation in Management & IPR	One day Work shop
	Manjunatha .V	6^th,7^th, 8^th March 2015	National Workshop Research Ethics, Academic Writing and data Analysis SPSS.Organised by College of Engineering Thalassery, Kannur Kerala	Three day Workshop
16	Manjunatha.V	SDM-IMD Mysore 18-19 May 2015	Questionnaire Design & Statistical Analysis workshop:	Two day workshop
17	Manjunatha.V	27.06.2015 SDM-IMD Mysore	How to publish your paper in journals?	One day Work shop
18	Manjunatha.V	22.03.2016	Conducted a workshop on “Leadership Effectiveness” to a group of 60 commerce and Management students at GFGC Hullahalli Mysore District
19	Manjunatha.V	30^th ,31^st May 2016	Workshop on Structural Equation Modelling (SEM) organised by Post graduate department of commerce, Baselius college, Kottayam Kerala.
20	Manjunatha.V	19.02.2018	One day National seminar on “New Horizons and Innovations Business and Management” Organised by Maharanis College Mysuru Presented a paper on “Green HRM practices in India”
21	Manjunatha.V	05.12.2019	Delivered a special lecture on “Research Methodology”- Organised by St. Joseph First Grade college Mysore
22	Manjunatha.V	13.12.2019	Delivered a special lecture on “Research Methodology”- Organised by Citizens Group of Institutions Nanjangud
23	Manjunatha.V	7.12.2019-8.12.2019	Participated in two days National conference on Music Therapy –The Science Behind Indian Music Therapy ,Organised by Meera Centre for Music Therapy , Education and Research Bangalore
24	Manjunatha.V	01.02.2020	Invited as Chief Guest to Deliver an expert talk on “Brand Building Strategies” at ATL private Limited (E Logistics Start-up Company Mysore)
25	Manjunatha.V	10.2.2020	Delivered a Special lecture on “ Trends in Retail Marketing in India”-Organised by IQAC Siddhartha Negara First Grade College -Mysuru
26	Manjunatha.V	20.2.2020	Delivered a Special lecture on “ Statistical tools –Formulation and Testing of Hypothesis” One day workshop on Research Methods and Research Reporting –Organised by Department of Library , University of Mysore and IQAC

Category III: Papers/Research Articles/Books Published

Name/s of Authors

Year

Title of the paper/Research Article

Journals Name/ISSN/ISBN

Page number

V.Manjunatha.

2011

“A study of consumer perception towards retail shops: With a special reference to Mysore city.”

ISBN:978-93-81583-14-2).(Excellent Publishers New Delhi.)

66-71

Manjunatah V

2011

Human Resource Accounting applied to the undergraduate teachers of university of Mysore

ISBN:978-81-922146-0-3)

SDM Publications

Conference proceedings

(CD)

V.Manjunatha

Archana .N

Sep- Oct 2012

An analysis of innovative practices in Human Resource Management-A view point of selected HR Managers

OIIRJ

ISSN 2249-9598

Vol II, Issue V

Impact factor 2.217

59-71

Manjunatha.V

Archana .N

Dec-2012

An empirical research on Budding/Successful Entrepreneurs of Mysore city

IIM-K in house publications

(ISBN 978-81-926239-0-0)

Conference proceedings

(CD)

Manjunatha.V

Dr.Amulya.M

June-2013

An evaluation of self-esteem levels with respect to their socio economic status of undergraduate students of university of Mysore”

Lambert Academic Publishers Germany ISBN 978-3-659-27215-8

Book

Available on line

www.amazon.com

V.Manjunatha

Dr Prabhakara. KV

Feb

2014

Entrepreneurship skills development among commerce and Management students: A case study of SBRR MFGC, Mysore

XIBA-Palayamkottai

Tirunelveli (TN)

ISBN978-81-928901-0-4)

110-118

{10}

Manjunatha.V Dr.Amulya.M

Sep 2014

Brand Equity:

With special reference to Mysore Silk,

A Prime product of KSIC

OIIRJ-Online International Interdisciplinary Research Journal ISSN 2249-9598

(Impact factor,2.217)

{15}

Manjunatha.V Dr.Amulya.M

May- 2015

Indian automobile sector: a study of

Perceived quality among the passenger

Car users in Karnataka

Commonwealth Journal Of Commerce &

Management Research

ISSN: 2393-851X(Impact Factor 0.612)

Vol II Issue 5

Manjunatha.V Dr.Amulya.M

Aug-2015

An Evaluative Study of Brand Equity Constructs among the

Passenger Car Users in Karnataka

International Multidisciplinary E- journal

ISSN-2277-4262(SJIF-4.081)

Vol IV issue VIII

Manjunatha.V Dr.Amulya.M

October

2015

“Corporate Social Responsibility: Innovative Practices in Indian Automobile Industry”

Mahajana PG Centre.

Mysore. ISSN 2231-4881

Manjunatha.V Dr.Amulya.M

Jan 2016

Brand Management-Alternatives: An explorative study of
Brand Associations of Indian Automobile Industry

IJSR 2277-8179

Manjunatha.V Dr.Amulya.M

August 2016

“Building Brands A study with special reference to Small car market in India

IOSR- JBM

e-ISSN 2278-487X

P-ISSN 2319-7668

Manjunatah.v

Archana.N

Dec-16 10,11

Presented a research paper on Yoga: A Traditional Practice For Managing Illness in the International Conference scheduled to be held in the month of December 10,11 of 2016 at IIM Ahmadabad Gujarat

Dr. Manjunath V

2020 July-August

Written study material for two final year BBA subjects :

Statistics for Management -1 ( V semester )

Statistics for Management -2 ( VI Semester)

As per the syllabus prescribed by the ODL ( Online/ Distance Learning programme) of University of Mysore

Category III (E): Short term courses/Refresher courses/Orientation programmes/FDP

Particulars		Date	University/ASC	Duration	Remarks
1	STC -Research Methodology(Project Writing)	02-06-2014 To 07-06-2014	Andhra university Vishakhapatnam	7 days	{10}
2	RC-Research Methodology(Multi Disciplinary)	12-11-2014 To 02-12-2014	MANUU Hyderabad	22 days	{20}
3	Faculty Development Program	14.09.2019-26.09-2019	School of Commerce and Management Dayananda Sagar University Bangalore	15 Days

Extension and outreach programs offered

12.2019: Delivered a special lecture on “Research Methodology”- Organized by St. Joseph First Grade College Mysore
12.2019: Delivered a special lecture on “Research Methodology”- Organized by Citizens Group of Institutions Nanjangud
02.2020: Invited as Chief Guest to Deliver an expert talk on “Brand Building Strategies” at ATL private Limited (E Logistics Start-up Company Mysore)
2.2020: Delivered a Special lecture on “Trends in Retail Marketing in India”-Organized by IQAC Siddhartha Negara First Grade College -Mysuru
2.2020: Delivered a Special lecture on “Statistical tools –Formulation and Testing of Hypothesis” One day workshop on Research Methods and Research Reporting –Organised by Department of Library, University of Mysore and IQAC
Created YouTube channel on 29^th April 2020, to assist the online learning for BBA/MBA students of University of Mysore : https://www.youtube.com/channel/UCRplAdsEbL1ZlL6bWwn8pPQ/

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