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  • Dr. Manjunatha V
Manjunatha V -Business Management

Dr. Manjunatha V

Assistant Professor

Courses of interest/Subjects Taught:  Organizational Behavior, Marketing Research & Research Methodology, Management of Information Systems (MIS), Business Mathematics, and Emotional intelligence, Brand Management, Quantitative Techniques and Operations Research

Teaching & Research experience: Teaching: 16 YEARS, Research: 5 YEARS

Research Interest: Intangible Asset valuation, Brand Management Strategy, Consumer Behavior, Entrepreneurship, Human Resource Accounting, Emotional intelligence and Music Therapy

Experience:

  • 15(15-06-2005-till date) years of teaching experience in the department of  Business Management as Assistant Professor  at S.B.R.R. Mahajana First Grade College (Autonomous)
  • Expertise with  Statistical Data Analysis (SPSS-AMOS) software.
  • Member-BOS: St Philomena’s First Grade College (Autonomous), Mysore

Education: Bachelor of Engineering 1997, UVCE, Bangalore University

  • MBA -2004-05- Karnataka State Open University Mysore
  • UGC NET (Management)- 2012
  • PhD: Completed 2017 –University of Mysore
  • Title of PhD Topic: Brand Building and Business Promotion Strategies of Select Automobile Companies: A study of Small Car Market India.

 

 

Category II: Papers presented/Participations in Conferences

  Name Date & Year/Place Title of the paper Seminar/Conference
 

1

V.Manjunatha. &

Nandeesha HG

 

 

04.10.2011

St Aloysius College,(Autonomous)

Mangalore

Karnataka

Human Resource Accounting As A Tool For Talent Management State level seminar on

Emerging issues and Challenges in HR Practices

{7.5}

 

 

2

 

V. Manjunatha

 On11th and 12th of November 2011    Periyar Maniammal University  Vallam Thanjavur(TN)

 

 **A study of consumer perception towards retail shops: With a special reference to Mysore city. National level conference on “Challenges opportunities & Emerging Trends in Marketing

{7.5}

3 V.Manjunatha

 

 

 19 .11. 2011

University of Tumkur,Karnataka

 

Human Resource Accounting as a Technique for Human capital Management  

National Conference

{7.5}

4 V .Manjunatha

 

 

16th,17th 0f December 2011, SDMIMD Mysore “Human Resource Accounting applied to the undergraduate teachers of university of Mysore”A case study National Conference

HR at the Modern Workplace

{7.5}

  Manjunatah V 02-02-2012 -03-02-2012 Academic Staff College

Pondicherry university

UGC sponsored Two day work shop on Research Methodology

 

5. V .Manjunatha

 

 

24th, 25th of February 2012

SDM college UJIRE

(Autonomous),

Innovations in IFRS and its Implications on Human Resource Accounting -A future perspective International seminar on ETHICS, GOVERNANCE,&IFRS

{10}

6 V.Manjunatha

 

April 13-14, 2012 Pacific University Udaipur, Rajasthan. **An analysis of innovative practices in HRM-A view point of select HR Managers.” International conference on “Contemporary Innovative practices in management

{10}

 

 

 

 

  Name/s Date & Year/Place Title of the paper Seminar/Conference
 

7

V.Manjunatha

 

27th ,28th of December 2012

by IIMK- Kozhikode, in association with The University of Sydney, Australia

Entrepreneurship Development: An empirical research on Budding/Successful Entrepreneurs of Mysore city, Karnataka International Conference on Global Strategies for an Emergent India

{10}

 

 

8

Archana .N

Manjunatha .V

 

3rd and 4th of August 2012

SDMIMD Mysore

 “An Analysis of Risk in Investment Planning- a tool of Mutual funds” International Conference

{10}

9 Manjunatha.V

Prof Prabhakara KV

12th and 13th of February 2014

XIBA

Tirunelveli (TN)

“Entrepreneurship skills development among commerce and Management students”: A case study of SBRR MFGC,Mysore National conference

“Entrepreneurship and socio economic development”

{10}

12 Manjunatha.V 20th and 21st March 2014. CSSEIP,Manasagangothri,Mysore Participation-Developments in statistical Methods for data Analysis of Excluded Groups Two day National seminar

{03}

13 Manjunatha.V 26th and 27th Sep-2014-Yuvaraja’s college Mysore Participation-

Statistical Methods and Data Analysis

Two day National seminar

{03}

14 Manjunatha.V 17.10.2014

SBRR MFGC,

Post Graduate Department

Participation-

Intellectual Property Rights

 

One day work shop

15 Manjunatha.V 20.10.2014

PBIM, Mysore

Innovation in        Management & IPR One day Work shop
  Manjunatha .V 6th,7th, 8th  March 2015 National Workshop Research Ethics, Academic Writing and data Analysis SPSS.Organised by College of Engineering Thalassery, Kannur Kerala Three day Workshop
16 Manjunatha.V SDM-IMD Mysore

18-19 May 2015

Questionnaire Design & Statistical Analysis workshop: Two day workshop
17 Manjunatha.V 27.06.2015

SDM-IMD Mysore

How to publish your paper in journals? One day Work shop
18 Manjunatha.V 22.03.2016

 

Conducted a workshop on “Leadership Effectiveness” to a group of 60 commerce and Management students at GFGC Hullahalli Mysore District
19 Manjunatha.V 30th ,31st May 2016

 

 

Workshop on Structural Equation Modelling (SEM) organised by Post graduate department of commerce, Baselius college, Kottayam Kerala.
20 Manjunatha.V 19.02.2018 One day National seminar on “New Horizons and Innovations Business and Management” Organised by Maharanis College Mysuru

Presented a paper on

“Green HRM practices in India”

21 Manjunatha.V 05.12.2019 Delivered a special lecture on “Research Methodology”-

Organised by St. Joseph First Grade college Mysore

22 Manjunatha.V 13.12.2019 Delivered a special lecture on “Research Methodology”-

Organised by Citizens Group of Institutions Nanjangud

23 Manjunatha.V 7.12.2019-8.12.2019 Participated in two days National conference on Music Therapy –The Science Behind Indian Music Therapy ,Organised  by Meera Centre for Music Therapy , Education and Research Bangalore
24 Manjunatha.V 01.02.2020 Invited as Chief Guest to Deliver an expert talk on “Brand Building Strategies” at ATL private Limited (E Logistics Start-up Company Mysore)
25 Manjunatha.V 10.2.2020 Delivered a Special lecture on “ Trends in Retail Marketing in India”-Organised by IQAC Siddhartha Negara First Grade College -Mysuru
26 Manjunatha.V 20.2.2020 Delivered a Special lecture on “ Statistical tools –Formulation and Testing of Hypothesis”

One day workshop on Research Methods and Research Reporting –Organised by Department of Library , University of Mysore and IQAC

 

 

 

 

 

Category III: Papers/Research Articles/Books Published

  Name/s of Authors Year Title of the paper/Research Article Journals Name/ISSN/ISBN Page number
 

1

V.Manjunatha.  

2011

 “A study of consumer perception towards retail shops: With a special reference to Mysore city.” ISBN:978-93-81583-14-2).(Excellent Publishers New Delhi.) 66-71
 

2

 

Manjunatah V

 

 

2011

Human Resource Accounting applied to the undergraduate teachers of university of Mysore ISBN:978-81-922146-0-3)

SDM Publications

Conference proceedings

(CD)

 

 

3

V.Manjunatha

Archana .N

 

 

Sep- Oct 2012

An analysis of innovative practices in Human Resource Management-A view point of selected HR Managers OIIRJ

ISSN 2249-9598

Vol II, Issue V

Impact  factor 2.217

 

 

 

 

59-71

 

 

4

Manjunatha.V

Archana .N

 

Dec-2012

An empirical research on Budding/Successful Entrepreneurs of Mysore city  

IIM-K in house publications

 (ISBN 978-81-926239-0-0)

Conference proceedings

(CD)

 

5 Manjunatha.V

Dr.Amulya.M

 

June-2013

An evaluation of self-esteem levels with respect to their socio economic status of undergraduate students of university of Mysore”

 

Lambert Academic Publishers Germany ISBN 978-3-659-27215-8

 

Book

Available on line

www.amazon.com

 

 

 

6

V.Manjunatha

Dr   Prabhakara. KV

 

Feb

2014

Entrepreneurship skills development among commerce and Management students: A case study of SBRR MFGC, Mysore XIBA-Palayamkottai

Tirunelveli (TN)

ISBN978-81-928901-0-4)

110-118

{10}

 

7

Manjunatha.V Dr.Amulya.M  

Sep 2014

Brand Equity:

With special reference to Mysore Silk,

A Prime product of KSIC

OIIRJ-Online International Interdisciplinary Research Journal ISSN 2249-9598

(Impact factor,2.217)

 

 

{15}

9 Manjunatha.V Dr.Amulya.M  

May- 2015

Indian automobile sector: a study of

Perceived quality among the passenger

Car users in Karnataka

Commonwealth Journal Of Commerce &

Management Research

ISSN: 2393-851X(Impact Factor 0.612)

Vol II  Issue 5

15
10 Manjunatha.V Dr.Amulya.M Aug-2015 An Evaluative Study of Brand Equity Constructs among the

Passenger Car Users in Karnataka

International Multidisciplinary E- journal

ISSN-2277-4262(SJIF-4.081)

Vol IV issue VIII

15
11 Manjunatha.V Dr.Amulya.M October

2015

“Corporate Social Responsibility: Innovative Practices in Indian Automobile Industry” Mahajana PG Centre.

Mysore. ISSN 2231-4881

 

10

12 Manjunatha.V Dr.Amulya.M Jan 2016 Brand Management-Alternatives: An explorative study of
Brand Associations of Indian Automobile Industry
 

IJSR 2277-8179

15
13 Manjunatha.V Dr.Amulya.M August 2016 “Building Brands A study with special reference to Small car market in India IOSR- JBM

e-ISSN  2278-487X

P-ISSN 2319-7668

15
14 Manjunatah.v

Archana.N

Dec-16 10,11 Presented a research paper on  Yoga: A Traditional Practice For Managing Illness in the International Conference scheduled to be  held in the month of December 10,11 of 2016 at IIM Ahmadabad Gujarat
15 Dr. Manjunath V 2020 July-August Written study material for two final year BBA  subjects :

Statistics for Management -1 ( V semester )

Statistics for Management -2  ( VI Semester)

As per the syllabus prescribed by the ODL ( Online/ Distance Learning programme) of University of Mysore

 

 

Category III (E): Short term courses/Refresher courses/Orientation programmes/FDP

Particulars Date University/ASC Duration Remarks
 

1

STC -Research

Methodology(Project Writing)

02-06-2014

To

07-06-2014

Andhra university Vishakhapatnam 7 days

 

{10}
2

 

 

RC-Research

Methodology(Multi

Disciplinary)

12-11-2014

To

02-12-2014

MANUU

Hyderabad

22 days {20}
3 Faculty Development Program 14.09.2019-26.09-2019

 

School of Commerce and Management

Dayananda Sagar University  Bangalore

15 Days  

 

 

 

 

 

 Extension and outreach programs offered

  • 12.2019: Delivered a special lecture on “Research Methodology”- Organized by St. Joseph First Grade College Mysore
  • 12.2019: Delivered a special lecture on “Research Methodology”- Organized by Citizens Group of Institutions Nanjangud
  • 02.2020: Invited as Chief Guest to Deliver an expert talk on “Brand Building Strategies” at ATL private Limited (E Logistics Start-up Company Mysore)
  • 2.2020: Delivered a Special lecture on “Trends in Retail Marketing in India”-Organized by IQAC Siddhartha Negara First Grade College -Mysuru
  • 2.2020: Delivered a Special lecture on “Statistical tools –Formulation and Testing of Hypothesis” One day workshop on Research Methods and Research Reporting –Organised by Department of Library, University of Mysore and IQAC
  • Created YouTube channel on 29th April 2020, to assist the online learning for BBA/MBA students of University of Mysore : https://www.youtube.com/channel/UCRplAdsEbL1ZlL6bWwn8pPQ/

 

 

[email protected]

Other Members

RADHA M S

Radha M S

HEAD OF THE DEPARTMENT Assistant Professor
K S Manjunath – BCA

Manjunath K S

HEAD OF THE DEPARTMENT ASSISTANT PROFESSOR
Nikil B R – Commerce

NIKIL B R

Assistant Professor
S Vasagi – Commerce

S Vasagi

Assistant Professor
M C Roopa- Commerce

Roopa M C

Assistant professor
Shambhavi P Bhounsle – Commerce

Shambavi P Bhounsle

Assistant Professor
Shrinivas (Sanskrit)

Dr. SHRINIVAS

Head of the Department Assistant Professor
Ravi L

Sri. L. Ravi

Head of the Department Assistant Professor
vasudevamurthy

Sri R. Vasudeva Murthy

MENTOR
Sri. T. Muralidhar Bhagavat – The President

Sri. T. Muralidhar Bhagavat

PRESIDENT
Dr. Vijayalakshmi Bhagavat Hon. Secretary

Dr. Vijayalakshmi Bhagavat

HON. SECRETARY
sarojamma

Prof. P. Sarojamma

ADMINISTRATIVE OFFICER
vijayakumar

Sri. N. Vijaya Kumar

TREASURER

Anuradha Narayanaswamy

Superintendent Admission & Finance
A N Sreenivasa

A N Sreenivasa

Superintendent Examination Section

Manjunath P

Manager
Poornima S

Poornima S

Public Relations Officer
Manjunath S

Manjunath S

System Administrator
Shruthy Poonacha – Comp. Science

Shruthy Poonacha

Head of the Department Assistant Professor
A. Radhesh – Comp. Science

A Radhesh

Assistant Professor
Shruthi Prakash H P – Microbiology

Shruthi Prakash H.P

Head of the Department Assistant Professor
Veena M – Librarian

Veena M

Librarian
PUSPHA2 (2)

Puspha L

Assistant Librarian
Shyla S – Business Management

Shyla S

Head of the Department Assistant Professor
Anita B R – Business Management

Dr. Anita B R

Assistant Professor
Sunil N – Business Management

Sunil N

Assistant Professor
Nirmala N – Business Management

Dr. Nirmala.N

Assistant Professor
Manjunath K R – English

Manjunath K R

Head of the Department Assistant Professor
Geetha D – English

Geetha D

Assistant Professor
Indrani M R – English

Dr. Indrani M R

Assistant Professor
Parameshwar Hegde – Hindi

Parameshwar Hegde

Head of the Department Assistant Professor
ravikumar

Dr. S.R. Ramesh

CEO & Academic Advisor
principal

Dr. K.V. Prabhakara

Principal
Radhika Rani – Computer Science

Radhika Rani

Assistant Professor
R Manjunath – Physics

R. Manjunath

Head of the Department Associate Professor
Poornima S – Physics

Poornima S

Assistant Professor
Dr. Sreedhara H-History

Dr. Sreedhara H

Head of the Department Assistant Professor
Nandeesha A R – History

Nandeesha A R

Guest Faculty
Venkatalakshmi M N – Economics

Venkatalakshmi M.N

Head of the Department Associate Professor
Dr.Pushparani

Dr. Pushparani P G

Assistant Professor
HDS_5153

Cheluvegowda S M

Lecturer in Economics
M Sujata- Psychology

Sujatha M

Head of the Department Assistant Professor
M H Sunitha- Environmental Science

Sunitha M H

Head of the Department Assistant Professor
Jayakumari B R – Kannada

Dr. B R Jayakumari

PRINCIPAL & Assistant Professor
Dr. H R Thimmegowda – Kannada

Dr. H R Thimmegowda

Head of the Department Associate Professor
Dr. Vinodamma – Kannada

Dr. Vinodamma

Assistant Professor
Dr.K.K.Somashekara-Geography

Dr. K K Somashekara

Head of the Department Assistant Professor
Dr. Sumathi M P – Mathematics

Dr. Sumathi M P

Head of the Department Assistant Professor
Dr. H N Bhaskar – Physical Education

Dr. H N Bhaskar

Physical Culture Instructor
Madhusudhana P S – Physical Education

Madhusudhana P S

Physical Education Director
Doddarasaiah-Geography-200px

Dr. Doddarasaiah G

Assistant Professor
C.S. Siddaraju-Geography

Siddaraju C S

Assistant Professor
Ramya V – Biochemistry

Ramya V

HEAD OF THE DEPARTMENT ASSISTANT PROFESSOR
Ranjani S – Comp. Science

Ranjani S

Assistant Professor
shruthi

SHRUTHI N

Assistant Professor
NIRANJAN L

NIRANJAN L

ASSISTANT PROFESSOR
Siddappa R

Siddappa R

Assistant Professor
Apoorva

APOORVA B

Assistant Professor
Saraswathi.P

Saraswathi.P

Assistant Professor
Dr Aishwarya S

Dr Aishwarya S

Assistant Professor
DEEPU BG

DEEPU BG

ASSISTANT PROFESSOR
Radhika

P. RADHIKA

Assistant Professor
rekha

Rekha B

Assistant Professor
Nagesh

NAGESHA M

Assistant Professor
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