Dr. Manjunatha V
Courses of interest/Subjects Taught: Organizational Behavior, Marketing Research & Research Methodology, Management of Information Systems (MIS), Business Mathematics, and Emotional intelligence, Brand Management, Quantitative Techniques and Operations Research
Teaching & Research experience: Teaching: 16 YEARS, Research: 5 YEARS
Research Interest: Intangible Asset valuation, Brand Management Strategy, Consumer Behavior, Entrepreneurship, Human Resource Accounting, Emotional intelligence and Music Therapy
Experience:
- 15(15-06-2005-till date) years of teaching experience in the department of Business Management as Assistant Professor at S.B.R.R. Mahajana First Grade College (Autonomous)
- Expertise with Statistical Data Analysis (SPSS-AMOS) software.
- Member-BOS: St Philomena’s First Grade College (Autonomous), Mysore
Education: Bachelor of Engineering 1997, UVCE, Bangalore University
- MBA -2004-05- Karnataka State Open University Mysore
- UGC NET (Management)- 2012
- PhD: Completed 2017 –University of Mysore
- Title of PhD Topic: Brand Building and Business Promotion Strategies of Select Automobile Companies: A study of Small Car Market India.
Category II: Papers presented/Participations in Conferences
Name | Date & Year/Place | Title of the paper | Seminar/Conference | |
1 |
V.Manjunatha. &
Nandeesha HG
|
04.10.2011
St Aloysius College,(Autonomous) Mangalore Karnataka |
Human Resource Accounting As A Tool For Talent Management | State level seminar on
Emerging issues and Challenges in HR Practices {7.5} |
2 |
V. Manjunatha |
On11th and 12th of November 2011 Periyar Maniammal University Vallam Thanjavur(TN)
|
**A study of consumer perception towards retail shops: With a special reference to Mysore city. | National level conference on “Challenges opportunities & Emerging Trends in Marketing
{7.5} |
3 | V.Manjunatha
|
19 .11. 2011
University of Tumkur,Karnataka
|
Human Resource Accounting as a Technique for Human capital Management |
National Conference {7.5} |
4 | V .Manjunatha
|
16th,17th 0f December 2011, SDMIMD Mysore | “Human Resource Accounting applied to the undergraduate teachers of university of Mysore”A case study | National Conference
HR at the Modern Workplace {7.5} |
Manjunatah V | 02-02-2012 -03-02-2012 | Academic Staff College
Pondicherry university |
UGC sponsored Two day work shop on Research Methodology
|
|
5. | V .Manjunatha
|
24th, 25th of February 2012
SDM college UJIRE (Autonomous), |
Innovations in IFRS and its Implications on Human Resource Accounting -A future perspective | International seminar on ETHICS, GOVERNANCE,&IFRS
{10} |
6 | V.Manjunatha
|
April 13-14, 2012 Pacific University Udaipur, Rajasthan. | **An analysis of innovative practices in HRM-A view point of select HR Managers.” | International conference on “Contemporary Innovative practices in management
{10} |
Name/s | Date & Year/Place | Title of the paper | Seminar/Conference | |
7 |
V.Manjunatha
|
27th ,28th of December 2012
by IIMK- Kozhikode, in association with The University of Sydney, Australia |
Entrepreneurship Development: An empirical research on Budding/Successful Entrepreneurs of Mysore city, Karnataka | International Conference on Global Strategies for an Emergent India
{10} |
8 |
Archana .N
Manjunatha .V
|
3rd and 4th of August 2012
SDMIMD Mysore |
“An Analysis of Risk in Investment Planning- a tool of Mutual funds” | International Conference
{10} |
9 | Manjunatha.V
Prof Prabhakara KV |
12th and 13th of February 2014
XIBA Tirunelveli (TN) |
“Entrepreneurship skills development among commerce and Management students”: A case study of SBRR MFGC,Mysore | National conference
“Entrepreneurship and socio economic development” {10} |
12 | Manjunatha.V | 20th and 21st March 2014. CSSEIP,Manasagangothri,Mysore | Participation-Developments in statistical Methods for data Analysis of Excluded Groups | Two day National seminar
{03} |
13 | Manjunatha.V | 26th and 27th Sep-2014-Yuvaraja’s college Mysore | Participation-
Statistical Methods and Data Analysis |
Two day National seminar
{03} |
14 | Manjunatha.V | 17.10.2014
SBRR MFGC, Post Graduate Department |
Participation-
Intellectual Property Rights |
One day work shop |
15 | Manjunatha.V | 20.10.2014
PBIM, Mysore |
Innovation in Management & IPR | One day Work shop |
Manjunatha .V | 6th,7th, 8th March 2015 | National Workshop Research Ethics, Academic Writing and data Analysis SPSS.Organised by College of Engineering Thalassery, Kannur Kerala | Three day Workshop | |
16 | Manjunatha.V | SDM-IMD Mysore
18-19 May 2015 |
Questionnaire Design & Statistical Analysis workshop: | Two day workshop |
17 | Manjunatha.V | 27.06.2015
SDM-IMD Mysore |
How to publish your paper in journals? | One day Work shop |
18 | Manjunatha.V | 22.03.2016
|
Conducted a workshop on “Leadership Effectiveness” to a group of 60 commerce and Management students at GFGC Hullahalli Mysore District | |
19 | Manjunatha.V | 30th ,31st May 2016
|
Workshop on Structural Equation Modelling (SEM) organised by Post graduate department of commerce, Baselius college, Kottayam Kerala. | |
20 | Manjunatha.V | 19.02.2018 | One day National seminar on “New Horizons and Innovations Business and Management” Organised by Maharanis College Mysuru
Presented a paper on “Green HRM practices in India” |
|
21 | Manjunatha.V | 05.12.2019 | Delivered a special lecture on “Research Methodology”-
Organised by St. Joseph First Grade college Mysore |
|
22 | Manjunatha.V | 13.12.2019 | Delivered a special lecture on “Research Methodology”-
Organised by Citizens Group of Institutions Nanjangud |
|
23 | Manjunatha.V | 7.12.2019-8.12.2019 | Participated in two days National conference on Music Therapy –The Science Behind Indian Music Therapy ,Organised by Meera Centre for Music Therapy , Education and Research Bangalore | |
24 | Manjunatha.V | 01.02.2020 | Invited as Chief Guest to Deliver an expert talk on “Brand Building Strategies” at ATL private Limited (E Logistics Start-up Company Mysore) | |
25 | Manjunatha.V | 10.2.2020 | Delivered a Special lecture on “ Trends in Retail Marketing in India”-Organised by IQAC Siddhartha Negara First Grade College -Mysuru | |
26 | Manjunatha.V | 20.2.2020 | Delivered a Special lecture on “ Statistical tools –Formulation and Testing of Hypothesis”
One day workshop on Research Methods and Research Reporting –Organised by Department of Library , University of Mysore and IQAC |
Category III: Papers/Research Articles/Books Published
Name/s of Authors | Year | Title of the paper/Research Article | Journals Name/ISSN/ISBN | Page number | |
1 |
V.Manjunatha. |
2011 |
“A study of consumer perception towards retail shops: With a special reference to Mysore city.” | ISBN:978-93-81583-14-2).(Excellent Publishers New Delhi.) | 66-71 |
2
|
Manjunatah V
|
2011 |
Human Resource Accounting applied to the undergraduate teachers of university of Mysore | ISBN:978-81-922146-0-3)
SDM Publications |
Conference proceedings
(CD)
|
3 |
V.Manjunatha
Archana .N |
Sep- Oct 2012 |
An analysis of innovative practices in Human Resource Management-A view point of selected HR Managers | OIIRJ
ISSN 2249-9598 Vol II, Issue V Impact factor 2.217
|
59-71
|
4 |
Manjunatha.V
Archana .N |
Dec-2012 |
An empirical research on Budding/Successful Entrepreneurs of Mysore city |
IIM-K in house publications (ISBN 978-81-926239-0-0) |
Conference proceedings
(CD)
|
5 | Manjunatha.V
Dr.Amulya.M |
June-2013 |
An evaluation of self-esteem levels with respect to their socio economic status of undergraduate students of university of Mysore”
|
Lambert Academic Publishers Germany ISBN 978-3-659-27215-8
|
Book
Available on line
|
6 |
V.Manjunatha
Dr Prabhakara. KV |
Feb 2014 |
Entrepreneurship skills development among commerce and Management students: A case study of SBRR MFGC, Mysore | XIBA-Palayamkottai
Tirunelveli (TN) ISBN978-81-928901-0-4) |
110-118
{10} |
7 |
Manjunatha.V Dr.Amulya.M |
Sep 2014 |
Brand Equity:
With special reference to Mysore Silk, A Prime product of KSIC |
OIIRJ-Online International Interdisciplinary Research Journal ISSN 2249-9598
(Impact factor,2.217) |
{15} |
9 | Manjunatha.V Dr.Amulya.M |
May- 2015 |
Indian automobile sector: a study of
Perceived quality among the passenger Car users in Karnataka |
Commonwealth Journal Of Commerce &
Management Research ISSN: 2393-851X(Impact Factor 0.612) Vol II Issue 5 |
15 |
10 | Manjunatha.V Dr.Amulya.M | Aug-2015 | An Evaluative Study of Brand Equity Constructs among the
Passenger Car Users in Karnataka |
International Multidisciplinary E- journal
ISSN-2277-4262(SJIF-4.081) Vol IV issue VIII |
15 |
11 | Manjunatha.V Dr.Amulya.M | October
2015 |
“Corporate Social Responsibility: Innovative Practices in Indian Automobile Industry” | Mahajana PG Centre.
Mysore. ISSN 2231-4881 |
10 |
12 | Manjunatha.V Dr.Amulya.M | Jan 2016 | Brand Management-Alternatives: An explorative study of Brand Associations of Indian Automobile Industry |
IJSR 2277-8179 |
15 |
13 | Manjunatha.V Dr.Amulya.M | August 2016 | “Building Brands A study with special reference to Small car market in India | IOSR- JBM
e-ISSN 2278-487X P-ISSN 2319-7668 |
15 |
14 | Manjunatah.v
Archana.N |
Dec-16 10,11 | Presented a research paper on Yoga: A Traditional Practice For Managing Illness in the International Conference scheduled to be held in the month of December 10,11 of 2016 at IIM Ahmadabad Gujarat | ||
15 | Dr. Manjunath V | 2020 July-August | Written study material for two final year BBA subjects :
Statistics for Management -1 ( V semester ) Statistics for Management -2 ( VI Semester) As per the syllabus prescribed by the ODL ( Online/ Distance Learning programme) of University of Mysore
|
Category III (E): Short term courses/Refresher courses/Orientation programmes/FDP
Particulars | Date | University/ASC | Duration | Remarks | |
1 |
STC -Research
Methodology(Project Writing) |
02-06-2014
To 07-06-2014 |
Andhra university Vishakhapatnam | 7 days
|
{10} |
2
|
RC-Research
Methodology(Multi Disciplinary) |
12-11-2014
To 02-12-2014 |
MANUU
Hyderabad |
22 days | {20} |
3 | Faculty Development Program | 14.09.2019-26.09-2019
|
School of Commerce and Management
Dayananda Sagar University Bangalore |
15 Days |
Extension and outreach programs offered
- 12.2019: Delivered a special lecture on “Research Methodology”- Organized by St. Joseph First Grade College Mysore
- 12.2019: Delivered a special lecture on “Research Methodology”- Organized by Citizens Group of Institutions Nanjangud
- 02.2020: Invited as Chief Guest to Deliver an expert talk on “Brand Building Strategies” at ATL private Limited (E Logistics Start-up Company Mysore)
- 2.2020: Delivered a Special lecture on “Trends in Retail Marketing in India”-Organized by IQAC Siddhartha Negara First Grade College -Mysuru
- 2.2020: Delivered a Special lecture on “Statistical tools –Formulation and Testing of Hypothesis” One day workshop on Research Methods and Research Reporting –Organised by Department of Library, University of Mysore and IQAC
- Created YouTube channel on 29th April 2020, to assist the online learning for BBA/MBA students of University of Mysore : https://www.youtube.com/channel/UCRplAdsEbL1ZlL6bWwn8pPQ/